N3VRMND The Brand is a luxury streetwear brand that was developed in 2013 for unique individuals who effortlessly put their stamp on fashion. The name is a play on words expressing the name of the brand while also making a statement. This statement (N3VRMND The Brand) exudes individuality meaning; No matter what brand you wear, make it your own by adding personal style and individuality. The brand's mantra is "Never conform to the perception of popular belief." Basically, do your own thing no matter what's popular or the norm. Style and individuality are the pillars, that N3VRMND stands on, with these two things conformation nor confirmation is required.